This week marks the 10th anniversary of the American Lung Association’s (ALA) #LungCancerActionWeek and Lung Force Turquoise Takeover initiative to raise awareness for lung cancer. Since our doors opened in 2012, we’ve been a strong supporter of the ALA. For every client we lose to lung cancer, we make a donation in their name to the ALA. We participate in their charity walks and climbs to share in our clients’ fight for breath. And today, both our St. Louis and Pittsburgh offices proudly wear turquoise to show our support for clients both past and present, those who have lost their battle to lung cancer and those who continue to fight, and for the ALA and their critical mission to find a cure and raise awareness. #BecausePeopleMatter